Charities may be pricing a service for:
- Individual users or customers – for example, you may sell books or places on training courses
- Organisations and companies who are your customers – for example, local authority staff may be sent on your courses
- A contract to deliver services or a service you are seeking a grant for
You need to understand what value your service has for your customer. Factors which would influence a customer’s opinion of value might include:
- The level of specialist knowledge in your charity
- The relevant experience of the staff and volunteers
- An understanding of their problems and the challenges they face
- Evidence that your approach delivers results for beneficiaries
- Established track record
- The extent of their need to find a solution to a problem